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You want the unvarnished truth about English and business? It’s like oxygen – you only notice how badly you need it when you’re suffocating. I’ll never forget watching a brilliant Saudi entrepreneur lose a million-dollar deal because his ‘good enough’ English made him seem unprepared. Harsh? Absolutely. But here’s what they don’t teach you in business school: investors don’t invest in ideas, they invest in storytellers. And right now, English is the world’s storytelling language. Those make-or-break moments? The backroom conversations at Davos? The subtle art of building trust over whiskey after hours? All in English. The brutal reality is this: your startup might be solving real problems, but if you can’t articulate its value in the global business lingua franca, you’re leaving money on the table. The flip side? Mastering English is like installing cheat codes – suddenly you’re accessing networks, insights and opportunities your competitors can’t even see.
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